WELCOME
PROJECTS
TO WESTLAKE DESIGN
CAMPAIGNS & VISUAL DIRECTION
A selection of greatest hits and deep cuts.
Some featured here are much older than others. Cheers to growth!
WELCOME
PROJECTS
TO WESTLAKE DESIGN
CAMPAIGNS & VISUAL
DIRECTION
I'm Ben, a Los Angeles-based designer & artist.
A selection of greatest hits and deep cuts.
I build large-scale design systems with impactful visuals.
Some featured here are much older than others. Cheers to growth!
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 679 830" xmlns="http://www.w3.org/2000/svg"><path d="M 679 165.635 L 0 165.635 L 0 0 L 679 0 Z" fill="rgb(12, 12, 12)" height="165.63502555776813px" id="npOPccGwU" transform="translate(0 602.5)" width="679px"/><path d="M 679 257.599 L 0 257.599 L 0 0 L 679 0 Z" fill="rgb(255, 42, 0)" height="257.5991757359707px" id="Da7nWWxra" transform="translate(0 285.5)" width="679px"/><path d="M 679 61.401 L 0 61.401 L 0 0 L 679 0 Z" fill="rgb(255, 42, 0)" height="61.400692419384995px" id="rGY2Gw_pm" transform="translate(0 768.5)" width="679px"/><path d="M 679 61.401 L 0 61.401 L 0 0 L 679 0 Z" fill="rgb(255, 42, 0)" height="61.400692419385564px" id="FUVThZVXy" width="679px"/><path d="M 679 58.24 L 0 58.24 L 0 0 L 679 0 Z" fill="rgb(229, 226, 218)" height="58.23981364465499px" id="XEiA3nr60" transform="translate(0 544.5)" width="679px"/><path d="M 0 0 L 679 0 L 679 165.635 L 0 165.635 Z" fill="rgb(12, 12, 12)" height="165.63502555776722px" id="vS57AKKXt" transform="translate(0 61.5)" width="679px"/><path d="M 0 0 L 679 0 L 679 58.24 L 0 58.24 Z" fill="rgb(229, 226, 218)" height="58.23981364465499px" id="xrsJ23A61" transform="translate(0 226.5)" width="679px"/></svg>)
PROJECTS
CAMPAIGNS & VISUAL DIRECTION
A selection of greatest hits and deep cuts.
Some featured here are much older than others. Cheers to growth!
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 1080 1080" xmlns="http://www.w3.org/2000/svg"><g d="M 252.19 165.1 L 192.98 165.1 L 159.48 74.77 L 125.98 165.1 L 66.77 165.1 L 0 0 L 65.04 0 L 97.89 89.25 L 130.09 0 L 188.87 0 L 221.07 89.25 L 253.92 0 L 318.97 0 L 252.2 165.1 Z M 343.8 165.1 L 343.8 0 L 529.21 0 L 529.21 46.89 L 404.74 46.89 L 404.74 60.29 L 499.61 60.29 L 499.61 103.51 L 404.74 103.51 L 404.74 118.2 L 530.94 118.2 L 530.94 165.09 L 343.8 165.09 Z M 733.42 165.1 L 583.88 165.1 C 571.35 165.1 563.14 156.46 563.14 143.27 L 563.14 106.75 L 624.08 106.75 L 624.08 123.61 L 693.23 123.61 L 693.23 116.69 L 574.59 80.82 C 565.73 78.23 563.14 73.04 563.14 64.4 L 563.14 21.83 C 563.14 8.65 571.35 0 583.88 0 L 733.85 0 C 746.38 0 754.16 8 754.16 21.18 L 754.16 54.46 L 693.22 54.46 L 693.22 41.49 L 624.07 41.49 L 624.07 48.19 L 742.49 83.63 C 751.35 86.22 754.16 91.84 754.16 100.49 L 754.16 143.28 C 754.16 156.46 745.95 165.11 733.42 165.11 Z M 911.25 46.89 L 911.25 165.1 L 850.31 165.1 L 850.31 46.89 L 780.73 46.89 L 780.73 0 L 980.84 0 L 980.84 46.89 L 911.26 46.89 Z M 172.22 446.07 L 187.82 410.74 L 197.45 410.74 L 213.05 446.02 L 213.05 446.86 L 206.72 446.86 L 203.48 439.43 L 181.71 439.43 L 178.52 446.86 L 172.24 446.86 L 172.24 446.08 Z M 201.37 434.66 L 193.52 416.76 L 193.05 414.88 L 192 414.88 L 191.48 416.76 L 183.73 434.66 Z M 280.19 410.74 L 299.97 410.74 C 304.4 410.74 307.72 411.59 309.91 413.28 C 312.1 414.97 313.21 417.35 313.21 420.42 C 313.21 422.41 312.6 424.21 311.38 425.81 C 310.16 427.42 308.57 428.44 306.62 428.9 L 304.47 428.74 L 304.47 429.42 C 307.23 429.7 309.3 430.56 310.7 432.01 C 312.1 433.46 312.79 435.75 312.79 438.89 L 312.79 442.87 C 312.79 443.71 312.84 444.36 312.95 444.83 C 313.05 445.3 313.28 445.69 313.63 446.01 L 313.63 446.85 L 306.98 446.85 C 306.32 446.19 305.99 445.09 305.99 443.55 L 305.99 439.47 C 305.99 437.03 305.43 435.26 304.32 434.16 C 303.2 433.06 301.21 432.51 298.35 432.51 L 286.68 432.56 L 286.68 446.85 L 280.19 446.85 Z M 297.78 428.01 C 300.6 428.01 302.75 427.41 304.22 426.2 C 305.69 424.99 306.42 423.5 306.42 421.73 C 306.42 417.51 303.54 415.4 297.79 415.4 L 286.69 415.4 L 286.69 428.01 L 297.79 428.01 Z M 390.67 445.18 C 387.6 443.65 385.25 441.47 383.63 438.66 C 382.01 435.85 381.2 432.58 381.2 428.85 C 381.2 425.12 382.03 421.84 383.69 419.01 C 385.35 416.18 387.71 413.99 390.78 412.44 C 393.85 410.89 397.44 410.11 401.56 410.11 C 404.98 410.11 408.02 410.64 410.69 411.71 C 413.36 412.78 415.54 414.28 417.23 416.24 C 418.92 418.2 420.01 420.51 420.5 423.2 L 413.49 423.2 C 412.72 420.79 411.27 418.89 409.12 417.49 C 406.97 416.1 404.4 415.4 401.4 415.4 C 398.75 415.4 396.42 415.96 394.41 417.07 C 392.4 418.19 390.85 419.76 389.75 421.78 C 388.65 423.8 388.1 426.16 388.1 428.84 C 388.1 431.52 388.66 433.87 389.77 435.88 C 390.89 437.89 392.45 439.44 394.46 440.54 C 396.47 441.64 398.79 442.19 401.45 442.19 C 404.45 442.19 407.02 441.49 409.17 440.1 C 411.31 438.71 412.77 436.8 413.54 434.39 L 420.5 434.39 C 419.73 438.44 417.69 441.63 414.38 443.97 C 411.06 446.31 406.79 447.48 401.56 447.48 C 397.37 447.48 393.74 446.71 390.67 445.18 Z M 518.06 431.47 L 495.97 431.47 L 495.97 446.86 L 489.48 446.86 L 489.48 410.75 L 495.97 410.75 L 495.97 426.29 L 518.06 426.29 L 518.06 410.75 L 524.55 410.75 L 524.55 446.86 L 518.06 446.86 Z M 595.41 410.74 L 601.9 410.74 L 601.9 446.85 L 595.41 446.85 Z M 669.26 411.58 L 669.26 410.74 L 675.96 410.74 L 688.36 440 L 688.78 441.88 L 689.83 441.88 L 690.25 440 L 702.6 410.74 L 709.14 410.74 L 709.14 411.52 L 694.01 446.85 L 684.43 446.85 L 669.25 411.58 Z M 776.29 410.74 L 805.96 410.74 L 805.96 415.66 L 782.41 415.66 L 782.41 425.81 L 802.35 425.81 L 802.35 430.73 L 782.41 430.73 L 782.41 441.93 L 806.22 441.93 L 806.22 446.85 L 776.28 446.85 L 776.28 410.74 Z" fill="transparent" height="447.4799853515623px" id="tSOUFQiV7" transform="translate(49.58 316.26)" width="980.83998046875px"><g d="M 252.19 165.1 L 192.98 165.1 L 159.48 74.77 L 125.98 165.1 L 66.77 165.1 L 0 0 L 65.04 0 L 97.89 89.25 L 130.09 0 L 188.87 0 L 221.07 89.25 L 253.92 0 L 318.97 0 L 252.2 165.1 Z M 343.8 165.1 L 343.8 0 L 529.21 0 L 529.21 46.89 L 404.74 46.89 L 404.74 60.29 L 499.61 60.29 L 499.61 103.51 L 404.74 103.51 L 404.74 118.2 L 530.94 118.2 L 530.94 165.09 L 343.8 165.09 Z M 733.42 165.1 L 583.88 165.1 C 571.35 165.1 563.14 156.46 563.14 143.27 L 563.14 106.75 L 624.08 106.75 L 624.08 123.61 L 693.23 123.61 L 693.23 116.69 L 574.59 80.82 C 565.73 78.23 563.14 73.04 563.14 64.4 L 563.14 21.83 C 563.14 8.65 571.35 0 583.88 0 L 733.85 0 C 746.38 0 754.16 8 754.16 21.18 L 754.16 54.46 L 693.22 54.46 L 693.22 41.49 L 624.07 41.49 L 624.07 48.19 L 742.49 83.63 C 751.35 86.22 754.16 91.84 754.16 100.49 L 754.16 143.28 C 754.16 156.46 745.95 165.11 733.42 165.11 Z M 911.25 46.89 L 911.25 165.1 L 850.31 165.1 L 850.31 46.89 L 780.73 46.89 L 780.73 0 L 980.84 0 L 980.84 46.89 L 911.26 46.89 Z" fill="transparent" height="165.11px" id="c3QABb0jT" width="980.83998046875px"><path d="M 252.19 165.1 L 192.98 165.1 L 159.48 74.77 L 125.98 165.1 L 66.77 165.1 L 0 0 L 65.04 0 L 97.89 89.25 L 130.09 0 L 188.87 0 L 221.07 89.25 L 253.92 0 L 318.97 0 L 252.2 165.1 Z" fill="rgb(229, 226, 218)" height="165.10000000000002px" id="juAtbfJ1B" width="318.97px"/><path d="M 0 165.1 L 0 0 L 185.41 0 L 185.41 46.89 L 60.94 46.89 L 60.94 60.29 L 155.81 60.29 L 155.81 103.51 L 60.94 103.51 L 60.94 118.2 L 187.14 118.2 L 187.14 165.09 L 0 165.09 Z" fill="rgb(229, 226, 218)" height="165.10000000000002px" id="OrBkbuNw7" transform="translate(343.8 0)" width="187.14000000000004px"/><path d="M 170.28 165.1 L 20.74 165.1 C 8.21 165.1 0 156.46 0 143.27 L 0 106.75 L 60.94 106.75 L 60.94 123.61 L 130.09 123.61 L 130.09 116.69 L 11.45 80.82 C 2.59 78.23 0 73.04 0 64.4 L 0 21.83 C 0 8.65 8.21 0 20.74 0 L 170.71 0 C 183.24 0 191.02 8 191.02 21.18 L 191.02 54.46 L 130.08 54.46 L 130.08 41.49 L 60.93 41.49 L 60.93 48.19 L 179.35 83.63 C 188.21 86.22 191.02 91.84 191.02 100.49 L 191.02 143.28 C 191.02 156.46 182.81 165.11 170.28 165.11 Z" fill="rgb(229, 226, 218)" height="165.11px" id="LP5iHOseI" transform="translate(563.14 0)" width="191.01999999999998px"/><path d="M 130.52 46.89 L 130.52 165.1 L 69.58 165.1 L 69.58 46.89 L 0 46.89 L 0 0 L 200.11 0 L 200.11 46.89 L 130.53 46.89 Z" fill="rgb(229, 226, 218)" height="165.09999999999997px" id="WpnmtxhhA" transform="translate(780.73 0)" width="200.11px"/></g><g d="M 0 35.96 L 15.6 0.63 L 25.23 0.63 L 40.83 35.91 L 40.83 36.75 L 34.5 36.75 L 31.26 29.32 L 9.49 29.32 L 6.3 36.75 L 0.02 36.75 L 0.02 35.97 Z M 29.15 24.55 L 21.3 6.65 L 20.83 4.77 L 19.78 4.77 L 19.26 6.65 L 11.51 24.55 Z M 107.97 0.63 L 127.75 0.63 C 132.18 0.63 135.5 1.48 137.69 3.17 C 139.88 4.86 140.99 7.24 140.99 10.31 C 140.99 12.3 140.38 14.1 139.16 15.7 C 137.94 17.31 136.35 18.33 134.4 18.79 L 132.25 18.63 L 132.25 19.31 C 135.01 19.59 137.08 20.45 138.48 21.9 C 139.88 23.35 140.57 25.64 140.57 28.78 L 140.57 32.76 C 140.57 33.6 140.62 34.25 140.73 34.72 C 140.83 35.19 141.06 35.58 141.41 35.9 L 141.41 36.74 L 134.76 36.74 C 134.1 36.08 133.77 34.98 133.77 33.44 L 133.77 29.36 C 133.77 26.92 133.21 25.15 132.1 24.05 C 130.98 22.95 128.99 22.4 126.13 22.4 L 114.46 22.45 L 114.46 36.74 L 107.97 36.74 Z M 125.56 17.9 C 128.38 17.9 130.53 17.3 132 16.09 C 133.47 14.88 134.2 13.39 134.2 11.62 C 134.2 7.4 131.32 5.29 125.57 5.29 L 114.47 5.29 L 114.47 17.9 L 125.57 17.9 Z M 218.45 35.07 C 215.38 33.54 213.03 31.36 211.41 28.55 C 209.79 25.74 208.98 22.47 208.98 18.74 C 208.98 15.01 209.81 11.73 211.47 8.9 C 213.13 6.07 215.49 3.88 218.56 2.33 C 221.63 0.78 225.22 0 229.34 0 C 232.76 0 235.8 0.53 238.47 1.6 C 241.14 2.67 243.32 4.17 245.01 6.13 C 246.7 8.09 247.79 10.4 248.28 13.09 L 241.27 13.09 C 240.5 10.68 239.05 8.78 236.9 7.38 C 234.75 5.99 232.18 5.29 229.18 5.29 C 226.53 5.29 224.2 5.85 222.19 6.96 C 220.18 8.08 218.63 9.65 217.53 11.67 C 216.43 13.69 215.88 16.05 215.88 18.73 C 215.88 21.41 216.44 23.76 217.55 25.77 C 218.67 27.78 220.23 29.33 222.24 30.43 C 224.25 31.53 226.57 32.08 229.23 32.08 C 232.23 32.08 234.8 31.38 236.95 29.99 C 239.09 28.6 240.55 26.69 241.32 24.28 L 248.28 24.28 C 247.51 28.33 245.47 31.52 242.16 33.86 C 238.84 36.2 234.57 37.37 229.34 37.37 C 225.15 37.37 221.52 36.6 218.45 35.07 Z M 345.84 21.36 L 323.75 21.36 L 323.75 36.75 L 317.26 36.75 L 317.26 0.64 L 323.75 0.64 L 323.75 16.18 L 345.84 16.18 L 345.84 0.64 L 352.33 0.64 L 352.33 36.75 L 345.84 36.75 Z M 423.19 0.63 L 429.68 0.63 L 429.68 36.74 L 423.19 36.74 Z M 497.04 1.47 L 497.04 0.63 L 503.74 0.63 L 516.14 29.89 L 516.56 31.77 L 517.61 31.77 L 518.03 29.89 L 530.38 0.63 L 536.92 0.63 L 536.92 1.41 L 521.79 36.74 L 512.21 36.74 L 497.03 1.47 Z M 604.07 0.63 L 633.74 0.63 L 633.74 5.55 L 610.19 5.55 L 610.19 15.7 L 630.13 15.7 L 630.13 20.62 L 610.19 20.62 L 610.19 31.82 L 634 31.82 L 634 36.74 L 604.06 36.74 L 604.06 0.63 Z" fill="transparent" height="37.36999999999978px" id="u2XBgwfxh" transform="translate(172.22 410.11)" width="633.9999975585938px"><path d="M 0 35.33 L 15.6 0 L 25.23 0 L 40.83 35.28 L 40.83 36.12 L 34.5 36.12 L 31.26 28.69 L 9.49 28.69 L 6.3 36.12 L 0.02 36.12 L 0.02 35.34 Z M 29.15 23.92 L 21.3 6.02 L 20.83 4.14 L 19.78 4.14 L 19.26 6.02 L 11.51 23.92 Z" fill="rgb(255, 42, 0)" height="36.120000000000005px" id="HBLmxsyaU" transform="translate(0 0.63)" width="40.829999999999984px"/><path d="M 0 0 L 19.78 0 C 24.21 0 27.53 0.85 29.72 2.54 C 31.91 4.23 33.02 6.61 33.02 9.68 C 33.02 11.67 32.41 13.47 31.19 15.07 C 29.97 16.68 28.38 17.7 26.43 18.16 L 24.28 18 L 24.28 18.68 C 27.04 18.96 29.11 19.82 30.51 21.27 C 31.91 22.72 32.6 25.01 32.6 28.15 L 32.6 32.13 C 32.6 32.97 32.65 33.62 32.76 34.09 C 32.86 34.56 33.09 34.95 33.44 35.27 L 33.44 36.11 L 26.79 36.11 C 26.13 35.45 25.8 34.35 25.8 32.81 L 25.8 28.73 C 25.8 26.29 25.24 24.52 24.13 23.42 C 23.01 22.32 21.02 21.77 18.16 21.77 L 6.49 21.82 L 6.49 36.11 L 0 36.11 Z M 17.59 17.27 C 20.41 17.27 22.56 16.67 24.03 15.46 C 25.5 14.25 26.23 12.76 26.23 10.99 C 26.23 6.77 23.35 4.66 17.6 4.66 L 6.5 4.66 L 6.5 17.27 L 17.6 17.27 Z" fill="rgb(255, 42, 0)" height="36.110000000000014px" id="DpQyI8gFZ" transform="translate(107.97 0.63)" width="33.440000000000055px"/><path d="M 9.47 35.07 C 6.4 33.54 4.05 31.36 2.43 28.55 C 0.81 25.74 0 22.47 0 18.74 C 0 15.01 0.83 11.73 2.49 8.9 C 4.15 6.07 6.51 3.88 9.58 2.33 C 12.65 0.78 16.24 0 20.36 0 C 23.78 0 26.82 0.53 29.49 1.6 C 32.16 2.67 34.34 4.17 36.03 6.13 C 37.72 8.09 38.81 10.4 39.3 13.09 L 32.29 13.09 C 31.52 10.68 30.07 8.78 27.92 7.38 C 25.77 5.99 23.2 5.29 20.2 5.29 C 17.55 5.29 15.22 5.85 13.21 6.96 C 11.2 8.08 9.65 9.65 8.55 11.67 C 7.45 13.69 6.9 16.05 6.9 18.73 C 6.9 21.41 7.46 23.76 8.57 25.77 C 9.69 27.78 11.25 29.33 13.26 30.43 C 15.27 31.53 17.59 32.08 20.25 32.08 C 23.25 32.08 25.82 31.38 27.97 29.99 C 30.11 28.6 31.57 26.69 32.34 24.28 L 39.3 24.28 C 38.53 28.33 36.49 31.52 33.18 33.86 C 29.86 36.2 25.59 37.37 20.36 37.37 C 16.17 37.37 12.54 36.6 9.47 35.07 Z" fill="rgb(255, 42, 0)" height="37.36999999999978px" id="y1fNuQUua" transform="translate(208.98 0)" width="39.299999999999955px"/><path d="M 28.58 20.72 L 6.49 20.72 L 6.49 36.11 L 0 36.11 L 0 0 L 6.49 0 L 6.49 15.54 L 28.58 15.54 L 28.58 0 L 35.07 0 L 35.07 36.11 L 28.58 36.11 Z" fill="rgb(255, 42, 0)" height="36.110000000000014px" id="TYPNymHE_" transform="translate(317.26 0.64)" width="35.07000000000005px"/><path d="M 0 0 L 6.49 0 L 6.49 36.11 L 0 36.11 Z" fill="rgb(255, 42, 0)" height="36.110000000000014px" id="p76sSwpvu" transform="translate(423.19 0.63)" width="6.490000000000009px"/><path d="M 0.01 0.84 L 0.01 0 L 6.71 0 L 19.11 29.26 L 19.53 31.14 L 20.58 31.14 L 21 29.26 L 33.35 0 L 39.89 0 L 39.89 0.78 L 24.76 36.11 L 15.18 36.11 L 0 0.84 Z" fill="rgb(255, 42, 0)" height="36.110000000000014px" id="cSDpTiGtb" transform="translate(497.03 0.63)" width="39.88999999999993px"/><path d="M 0.01 0 L 29.68 0 L 29.68 4.92 L 6.13 4.92 L 6.13 15.07 L 26.07 15.07 L 26.07 19.99 L 6.13 19.99 L 6.13 31.19 L 29.94 31.19 L 29.94 36.11 L 0 36.11 L 0 0 Z" fill="rgb(255, 42, 0)" height="36.110000000000014px" id="gmQZAok06" transform="translate(604.06 0.63)" width="29.940000000000055px"/></g></g><g d="M 0 165.1 L 0 0 L 60.94 0 L 60.94 118.21 L 170.28 118.21 L 170.28 165.1 Z M 341.42 165.1 L 332.56 142.84 L 254.55 142.84 L 244.82 165.1 L 182.15 165.1 L 182.15 164.67 L 261.67 0 L 325.42 0 L 404.94 164.67 L 404.94 165.1 L 341.41 165.1 Z M 293.24 52.73 L 273.57 100.49 L 313.33 100.49 L 293.23 52.73 Z M 546.27 165.1 L 490.52 106.54 L 490.52 165.1 L 429.58 165.1 L 429.58 0 L 490.52 0 L 490.52 54.89 L 535.25 0 L 612.83 0 L 612.83 1.51 L 540.01 78.01 L 625.37 163.59 L 625.37 165.1 L 546.28 165.1 Z M 643.08 165.1 L 643.08 0 L 828.49 0 L 828.49 46.89 L 704.02 46.89 L 704.02 60.29 L 798.89 60.29 L 798.89 103.51 L 704.02 103.51 L 704.02 118.2 L 830.22 118.2 L 830.22 165.09 L 643.08 165.09 Z" fill="transparent" height="165.10000000000002px" id="keVjBoQW_" transform="translate(129.21 499.93)" width="830.2200170898437px"><path d="M 0 165.1 L 0 0 L 60.94 0 L 60.94 118.21 L 170.28 118.21 L 170.28 165.1 Z" fill="rgb(229, 226, 218)" height="165.10000000000002px" id="M6jKzrDuK" width="170.28px"/><path d="M 159.27 165.1 L 150.41 142.84 L 72.4 142.84 L 62.67 165.1 L 0 165.1 L 0 164.67 L 79.52 0 L 143.27 0 L 222.79 164.67 L 222.79 165.1 L 159.26 165.1 Z M 111.09 52.73 L 91.42 100.49 L 131.18 100.49 L 111.08 52.73 Z" fill="rgb(229, 226, 218)" height="165.0999999999999px" id="So4HOm08G" transform="translate(182.15 0)" width="222.79px"/><path d="M 116.69 165.1 L 60.94 106.54 L 60.94 165.1 L 0 165.1 L 0 0 L 60.94 0 L 60.94 54.89 L 105.67 0 L 183.25 0 L 183.25 1.51 L 110.43 78.01 L 195.79 163.59 L 195.79 165.1 L 116.7 165.1 Z" fill="rgb(229, 226, 218)" height="165.10000000000002px" id="LOq9c2xvE" transform="translate(429.58 0)" width="195.79000000000008px"/><path d="M 0 165.1 L 0 0 L 185.41 0 L 185.41 46.89 L 60.94 46.89 L 60.94 60.29 L 155.81 60.29 L 155.81 103.51 L 60.94 103.51 L 60.94 118.2 L 187.14 118.2 L 187.14 165.09 L 0 165.09 Z" fill="rgb(229, 226, 218)" height="165.10000000000002px" id="ckcgTFr9_" transform="translate(643.08 0)" width="187.14px"/></g></svg>)